Our philosophy
At its core, Kaitoke Wilds is about transforming everyday skincare routines into uplifting rituals.
Made on Aotea from organic and sustainably foraged flora, Kaitoke Wilds incorporates ancient herbalist practices and philosophies with modern extraction techniques to produce a line of holistic botanical skin and hair care.
Our values
Pure
Our range of natural skincare is entirely plant-derived, free of fillers, gentle on the skin, and contains no harsh synthetic additives or artificial scent.
Local sourcing
Part of our mission is to see local industry blossom. Throughout our range we use the highest-quality ingredients sourced from passionate, artesian growers across Aotearoa, New Zealand.
Consciously produced
From off-grid solar-powered studio, to organic, sustainable ingredient and packaging selection, Kaitoke Wilds strives to have the smallest possible carbon footprint.
Small batch skincare = fresh skincare
Our small-batch production means that you are delivering the benefits of fresh, active nutrients from powerful botanicals straight to your skin.
Holistic
Made with carefully selected botanicals; our pure oils, absolutes, herbal and floral extracts, work synergistically with one another to support the body and mind alike.
Our founder
Kaitoke Wilds founder, Felicitas, has always had an affinity with the botanical world.
“I can recall very fond memories of my childhood, foraging and blending herbs and flowers to make potions from our luscious fairy-like garden, and the native bush that surrounded us.”
Growing up on idyllic Waiheke Island, in a household where natural and traditional remedies were the norm, it was an introduction to the therapeutic power of plant healing and herbalism in her early 20s that really sparked her love of natural skincare.
Formulation began in 2017, after finding that nothing in the natural skincare market felt vibrant, (yet gentle) enough to meet Felicitas’ needs as a new mother.
She set out on a mission to create what she was looking for; truly fresh, natural skincare that nourished and uplifted both the body and mind.
“Along the way, I realised how important it was for me to be sourcing locally, both for sustainability and freshness. By working with small-scale farmers, the herbs and flowers that I work with are harvested seasonally, by truly passionate people who know these plants inside-out. It’s really exciting.”
“My vision is to create a network of growers, to encourage locally grown and produced… to have the smallest possible carbon footprint.”
Read an interview with Felicitas for Viva here.